These units typically "break even," generating barely enough cash to maintain the business's market share. These units typically generate cash in excess of the amount needed to maintain the business.Dogs are units with low market share in a mature, low growth industry. To use the chart, analysts plot a scatter graph to rank business units (or products) according to their relative market shares and growth rates.These are products or business units with a high market share in a slow-growing industry.
A completed matrix can be used to assess the strength of your organization and its product portfolio. The simple template allows you to collaborate on portfolio analysis in real-time and takes only a minute to set up. Get started by selecting this BCG Matrix template.
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